I borrowed this title form Michael Pollan's article that recently appeared in New York Time's Magazine's "Green Issue" (April 20, 2008). In it, Mr. Pollan asks the question (and I'm paraphrasing): Why should individuals care about global climate change when the impact they can have on the problem is so minuscule?

The answer is a resounding "Yes" and in many ways. Consumers have an enormous influence on: the marketplace and its offerings, politicians and their political will, and each other. Although global climate change cannot be successfully taken on without money to invest in the technological advances necessary to lessen our dependence on fossil fuels and laws that support the environment, this is a movement that starts with you and me.

If you need more inspiration, think about the source of the problem. As Mr. Pollan writes, "The Big Problem is nothing more or less than the sum total of countless little everyday choices, most of them made by us (consumer spending represents 70 percent of our economy), and most of the rest of them made in the name of our needs and desires and preferences." To further emphasize our culpability, 21% of the energy consumed in this country occurs in our households. We have gotten use to a lifestyle, and although many are well intentioned where the environment is concerned, "we have lost the connection between what we think and what we do."

Much to think about and act on. Please share your opinions!

Link to Article